Here you will find some of testimonials and references about our products, services and our approach towards our clients and partners.


Erwin Hohn – Christer is a very outgoing and gregarious person. He easily connects with people. His subject matter knowledge is exceptional and he is readily able to translate this into practical advice tailored to individual needs. He also clear as to when it would be better to refer out rather than try to be a jack-of-all trades. I can highly recommend his workshops and would have no hesitation in working with him in the future.

                                                                                Erwin Hohn Director of Institute IPA

Rikard Karlsson – After I attended the Scientific Sales Selection in Stockholm, Sweden I went to Dallas for the Management Training Workshop in 2016. We implemented first the SCR concept among our four regional managers. We took the next step and run the SPQGold/FSA test on all top candidates in the recruitment process. When we became aware of the agreement between good test results and performance in the field sales for our new employed sales people we in 2018 made the decision to get rid of words like “gut feeling” and “fits in our business idea”. Today we nearly totally rely on the SPQGold/FSA test and are extremely successful in our recruitments. We save money and the turnover is higher. We still use professional partners for the recruitment but in the final phase we use the SPQGold/FSA as our deciding tool. We have moved so far so we have accredited two more managers in SCR to be able to run workshops with SPQGold/FSA for our salespeople. We also use the thinking behind SCR in our education and communication. Our results has doubled from SEK30.000.000 to SEK 60.000.000 during the years 2016-2019 and we would like to attribute part of the success to the scientific and crystal clear thinking about sales we found in SPQ*Gold/FSA from BSRP in Dallas and Confident Approach AB in Sweden. With the warmest recommendations to everyone – or maybe not to our competitors.”

– Rikard Karlsson – CEO & OWNER – SP o VI

Goran Fryklund –  “The Sales Call Reluctance significantly affects the success of sales people. When recruiting people on behalf of our customers, we use the SPQ GOLD test as a tool to contribute to the whole picture. In particular, we use it when in-depth interviews are conducted and it helps us to access and discover behavioral dimension that we would not have been aware of otherwise.”


Peder Hansson –  “The fact that, during the recruitment process, we can predict the future performance of sales people, in a scientifically proven way, gives us direct benefits of even more satisfied customers. “


Hans-Olov Hjalmarsson –  “Among other tests, we use SPQ Gold assessment to recruit sales people in our company. We feel that SPQ Gold is an excellent recruitment tool because of its ability to show accurate correlation between test results and actual sales behavior of a candidate. Through consistent use of SPQ GOLD, we have gained many insights about sales call reluctance and sales behavior.”


Harry Rubino – “We are confident in the unique advantage of the SPQ GOLD assessment to quickly identify candidate’s ability to prospect, to reveal how fast a candidate will reach the desired level of performance and determine the needed investment in training. The information we obtain is accurate, relevant and unique. Thanks to the SPQ GOLD, during recruitment process, our ability to find high performers is much sharper.” 


Agneta Lofgren –  “Since 2008 we have a Sales Call Reluctance concept as a part of programme for consultants and managers. The greatest gain within this programme is improved accountability at the individual level, improved time management, common language and most importantly in creating the culture without excuses.”


Magnus Carlsson – “During the training and coaching process, we achieved a greater understanding of ourselves and how we work in sales situations, but above all, what we could do to improve our performance. Two months after training sessions our sales results tripled. I have also learnt a tremendous amount that I am finding useful in parts of life that are not related to business. I particularly appreciate that you can follow the progress of your development through testing.”


Dan Crewe – The SPQ program was used to very great effect within selected areas of DHL Express. As a result of the program visit levels increased by over 100%, offer levels increased by over 100% but most importantly closing ratio increased bringing in new business worth in excess of 30 million SEK. The combination of behavior awareness, group and individual coaching and follow-up make this an excellent program for any sales team regardless of size, business or experience. No other program focusses on the behaviours that stop you from succeeding. If you want to succeed in sales, SPQ is the starting point.

-DAN CREWE- e-Commerce Manager Marketing & Sales

Alexander Kopylov –  “In the Management Training Workshop, I learned why so many sales people are not able to prospect at the level required by their organization. Now I know how to help them improve their sales productivity. I highly recommend the Management Training Workshop to all those who are interested in personal development. From a professional trainer’s perspective, all of the topics covered in the workshop were helpful”


Ann-Marie – “I do recommend the Fear-Free Prospecting and Self-Promotion Workshop to everyone who wants to develop their career in any management position. By attending the Management Training Workshop, I learnt a lot about myself. I will be able to use the knowledge obtained personally to achieve my goals, as well as to support others in their development. For me, the most interesting part was, to learn that everyone, regardless of profession or industry, are working in and regardless of the country they are coming from, have emotional barriers that hinder them from taking that next step in their career.”