We help sales people close more deals

Confident Approach provides a completely customized coaching solution to new and experienced sales managers.

Our services in detail

Learn more about each of the services we offer to you as a client.

Focused on helping companies improve their sales productivity.

We are proud that we have succeeded in helping our clients predict high and low sales producers with up to 73% accuracy.

We use the best tools

Our techniques are based in modern psychological science including cognitive behaviour change methodology. The methods are featured in the book of Sales Call Reluctance and are used by trained psychologist all over the world.

Client Testimonials

With 2 million assessments sold and 300+ consultants accredited, our clients include some of the top CEOs and independent sales consultants.

Referral from Rickard Karlsson, CEO at SP o VI After I attended the Scientific Sales Selection in Stockholm, Sweden I went to Dallas for the Management Training Workshop in 2016. We implemented first the SCR concept among our four regional managers. We took the next step and run the SPQGold/FSA test on all top candidates in the recruitment process. When we became aware of the agreement between good test results and performance in the field sales for our new employed sales people we in 2018 made the decision to get rid of words like “gut feeling” and “fits in our business idea”. Today we nearly totally rely on the SPQGold/FSA test and are extremely successful in our recruitments. We save money and the turnover is higher. We still use professional partners for the recruitment but in the final phase we use the SPQGold/FSA as our deciding tool. We have moved so far so we have accredited two more managers in SCR to be able to run workshops with SPQGold/FSA for our salespeople. We also use the thinking behind SCR in our education and communication. Our results has doubled from SEK30.000.000 to SEK 60.000.000 during the years 2016-2019 and we would like to attribute part of the success to the scientific and crystal clear thinking about sales we found in SPQ*Gold/FSA from BSRP in Dallas and Confident Approach AB in Sweden. With the warmest recommendations to everyone – or maybe not to our competitors.

- Rikard Karlsson - CEO & OWNER - SP o VI

The Sales Call Reluctance significantly affects the success of sales people. When recruiting people on behalf of our customers, we use the SPQ GOLD test as a tool to contribute to the whole picture. In particular, we use it when in-depth interviews are conducted and it helps us to access and discover behavioral dimension that we would not have been aware of otherwise.

- GORAN FRYKLUND - CEO - MADE FOR SALES

The fact that, during the recruitment process, we can predict the future performance of sales people, in a scientifically proven way, gives us direct benefits of even more satisfied customers

- PEDER HANSSON - CEO & OWNER - TERMINALEN EXECUTIVE SEARCH

Among other tests, we use SPQ Gold assessment to recruit sales people in our company. We feel that SPQ Gold is an excellent recruitment tool because of its ability to show accurate correlation between test results and actual sales behavior of a candidate. Through consistent use of SPQ GOLD, we have gained many insights about sales call reluctance and sales behavior.

- HANS-OLOV HJALMARSSON - CEO - DOKUMERA AB

We are confident in the unique advantage of the SPQ GOLD assessment to quickly identify candidate’s ability to prospect, to reveal how fast a candidate will reach the desired level of performance and determine the needed investment in training. The information we obtain is accurate, relevant and unique. Thanks to the SPQ GOLD, during recruitment process, our ability to find high performers is much sharper.

- HARRY RUBINO - CEO & OWNER - RUBINO REKRYTERING AB

Since 2008 we have a Sales Call Reluctance concept as a part of programme for consultants and managers. The greatest gain within this programme is improved accountability at the individual level, improved time management, common language and most importantly in creating the culture without excuses.

- AGNETA LOFGREN - HR MANAGER - RANDSTAD SWEDEN

During the training and coaching process, we achieved a greater understanding of ourselves and how we work in sales situations, but above all, what we could do to improve our performance. Two months after training sessions our sales results tripled. I have also learnt a tremendous amount that I am finding useful in parts of life that are not related to business. I particularly appreciate that you can follow the progress of your development through testing.

—MAGNUS CARLSSON-CEO-LOTSEN KOMMUNIKATION AB

In October 2012, we embarked on a pilot project, putting some of our store managers through the programme focussing on improving their transaction rate and helping them to control their behaviours towards the sales staff in each store. The project is designed to be driven on a remote basis with follow-ups and coaching taking place mainly via the telephone and with a limited number of face-to-face meetings. By mid-2013, the company is planning to roll out the programme to all our store managers. All other traditional sales training have been suspended so that we can increase the frequency of sales contacts to a more acceptable level, before we embark on a skills based training programme.

-DAN CREWE-CEO & CO-OWNER-GALLERIX SWEDEN AB

In the Management Training Workshop, I learned why so many sales people are not able to prospect at the level required by their organization. Now I know how to help them improve their sales productivity. I highly recommend the Management Training Workshop to all those who are interested in personal development. From a professional trainer's perspective, all of the topics covered in the workshop were helpful

-ALEXANDER KOPYLOV-PROFESSIONAL TRAINER

I do recommend the Fear-Free Prospecting and Self-Promotion Workshop to everyone who wants to develop their career in any management position. By attending the Management Training Workshop, I learnt a lot about myself. I will be able to use the knowledge obtained personally to achieve my goals, as well as to support others in their development. For me, the most interesting part was, to learn that everyone, regardless of profession or industry, are working in and regardless of the country they are coming from, have emotional barriers that hinder them from taking that next step in their career.

—ANN-MARIE SILOKANGAS BELIN,INDEPENDENT CONSULTANT

Confident approach resources

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