Prospecting: How bad can it be before you act as a manager?

A new article written by Christer B. Jansson and published on the Sales Effect in Swedish.

A survey presented earlier in the magazine Säljaren said that 73% of Swedish sales and marketing managers were dissatisfied with their sales organizations’ ability to find new customers. When do you as a manager have to act when the salespeople avoid prospecting for the new clients. Christer B Jansson reflects on this topic in this article.

Here you can read the full article.