SPQ Technical

SPQ*Gold Assessment has been designed to measure attitudes and behaviours associated with sales prospecting. Used in a variety of settings from classroom to formal research, this Sales Preference Questionnaire is appropriate for anyone who works in a sales environment or has a direct influence on the attitudes or behaviours of individuals in direct sales.

When a salesperson is hesitant to initiate contact with a prospective client, they are less likely to realise their full potential for success in sales.  The SPQ*Gold Assessment is an essential tool in measuring 12 types of call reluctance, in addition to 3 call reluctance “impostors”, and 3 scales to detect non-standard attitudes towards completing the instrument. 

Learn more by downloading the brochure.